TRANSACT is positioned to be one of the year’s most influential events for the payments and fintech world.
It’s slated for April 2–4 at the Mandalay Bay Convention Center in Las Vegas. The show is hosted by the Electronic Transactions Association (ETA) and brings together top names across payments, tech, and financial services.
If you’re planning to exhibit, showing up with a well-designed booth rental is smart and expected.
This show attracts every corner of the industry, from software developers and payment processors to device manufacturers, ISVs, and global fintech innovators.
More than 3,000 professionals are expected to attend, with over 150 exhibiting companies and 140+ speakers on the agenda. TRANSACT is a business catalyst.
Key Points Covered in This Blog
* Overview of TRANSACT and its significance in the payments and fintech industry
* Who attends and what to expect on the show floor, including key exhibit zones
* Why trade shows still matter for real-time engagement and lead generation
* Benefits of choosing exhibit rentals over owning a booth
* How TrueBlue Exhibits supports exhibitors with custom booth designs, LED video walls, and full project management
* Specific features of Mandalay Bay as the venue and how we ensure compliance with its layout and regulations
* Details on TRANSACT networking events and how they help build industry connections
* Why a professionally designed booth can give your brand a competitive edge at this event
Table of Contents
TRANSACT focuses on what matters most in payments:
* innovation
* disruption
* growth
The show delivers unmatched access to experts, trendsetters, and the technology shaping financial ecosystems.
If you’re a startup scaling quickly or a major player launching new tools, TRANSACT gives you a direct line to partners, buyers, tech collaborators, etc.
This show combines structured education, hands-on product demos, keynote discussions, and one-on-one business meetings into a single event. It’s where introductions turn into strategic partnerships. The concepts discussed on stage come alive on the show floor.
Despite the growth of digital marketing, face-to-face trade shows still outperform when it comes to real engagement.
This is why events like TRANSACT still matter:
* In-person conversations are faster, more effective, more memorable
* Attendees are decision-makers ready to explore, compare, invest
* Live meetings cut through the noise of digital messaging, building stronger buyer confidence
This face-to-face environment builds immediate trust. It allows your team to present products and services in context.
If you’re demoing payment software or introducing a new device — trade shows give you the space and attention you simply can’t replicate online.
Owning a booth can lock you into one look and a limited structure.
Exhibit rental offers the opposite: flexibility, creative control, and cost savings without compromising quality.
Save on Costs, Not on Quality
Renting removes long-term storage fees, maintenance costs, and replacement cycles. It’s a budget-friendly choice that lets you focus funds on impactful add-ons like giveaways, content production, or lead capture tools.
Built for Customization
With a rental, you’re not stuck with the same design year after year. You can refresh your visuals and layout to reflect your newest products and services and personalize your space specifically for the TRANSACT audience. Need more screens, a meeting nook, or demo zones? We’ll design around your strategy.
Maximize Your Booth’s Functionality
Your booth isn’t just about looks. It really needs to perform. From intuitive layouts to branded displays, we make sure your exhibit draws people in and delivers your message clearly. It gives your team the chance to concentrate on meaningful conversations.
Get Noticed
At a show with hundreds of exhibitors, attention is hard to earn. We use structure, lighting, color, and motion to help your booth look distinct from the competition. Even subtle details like signage placement or lighting direction can decide whether a prospect walks past or steps in. That’s why our designs are never generic; they’re built for results.
The exhibition hall will be packed with innovation. From AI use cases to blockchain integrations, you can expect to explore and showcase the next wave of solutions in:
* Real-time payments and FedNow
* CBDCs and alternative currencies
* Embedded finance
* Advanced POS systems
* BNPL and new lending models
* Data-driven money movement tools
* Wearables and mobile-first payment solutions
TRANSACT’s structured floor has three key zones that spotlight specific industry segments:
IDEA ZONE
This space puts upcoming ideas front and center. Sessions will explore how payments are growing across verticals like travel, insurance, real estate, and retail. You’ll see demos around AI, blockchain, Web3, and the latest in digital currencies.
GROWTH ZONE
Learn what’s working now to build revenue. Be it value-based selling to ISO strategies or omnichannel payment solutions, these sessions concentrate on growing your customer base and supporting your sales team.
TECH ZONE
This area is packed with forward-thinking content around embedded banking, API development, credit innovations, and the platforms changing how businesses and consumers interact with money.
We know how to design trade show booth rentals that perform. From design and layout to execution, TrueBlue Exhibits is built to help businesses show up with clarity and professionalism. Your brand will have a commanding presence.
Fully Customized Designs
We don’t do cookie-cutter setups. Every booth we build is customized to match your goals. If you’re showcasing software, walking through a payment process, or holding live demos, we make sure the booth fits your flow.
LED Video Wall Integration
Our LED walls are a powerful way to attract attention, highlight product features, or play video content that helps you look unique in a sea of signage. They create the kind of experience that keeps visitors at your booth longer. You get better engagement and more impactful conversations.
End-to-End Project Management
You focus on the show; we’ll handle the rest. Right from floor plan compliance to logistics, installation, and takedown, we manage the full process. Your team shows up ready to connect.
Transparent Pricing
We give you detailed quotes that clearly outline everything included. There are zero surprise charges. No last-minute fees. Just consistent pricing aligned with your marketing budget.
Built for Mandalay Bay
Each venue has its own set of restrictions and guidelines. Our experience with Mandalay Bay means we know what’s allowed and how to use your space effectively without delays or compliance issues.
This event runs from morning to night with planned activities that support real business growth.
Networking Highlights
* AI-powered match recommendations via the Grip app
* Mini-receptions and breakout lounges for deeper conversations
* The ETA Star Awards and an all-attendee celebration
* Keynote speakers followed by direct engagement in meeting pods
Whether you’re planning 1:1 meetings or hoping to find new partners, the energy and momentum at this event make connection easy. And with every new handshake or product demo, you move closer to your next big opportunity.
Attendees at TRANSACT are highly informed, tech-driven, and looking for real solutions. Your booth is the first impression. It’s your chance to communicate value fast.
A custom exhibit rental makes sure that your brand shows up polished, professional, and in sync with the forward-thinking spirit of the show. We help make that happen.
Let TrueBlue Exhibits build a space that puts your business right in the spotlight.
If you’re locking in your plans for TRANSACT, let’s talk strategy. We’ll guide you through booth options, answer your questions, and help you design a space that draws people in and delivers real results.
Reach out at 702-445-8294 or email [email protected].
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