Overview of PRINTING United Las Vegas 2024

The PRINTING United Expo will be taking place from September 10–12, 2024, at the Las Vegas Convention Center.

This is a three-day event that will bring together all aspects of the imaging and printing industry. The platform is a huge opportunity for professionals and businesses to connect and grow.

Educational Opportunities and Live Demonstrations

Those attending will get a chance to attend keynote sessions and live demonstrations.

These will cover topics that are important to both startup success and business expansion.

The sessions will address subjects like:

Printing concepts

Fingerprinting

Identification techniques

Ink compositions

Intricacies of complex laminates

Networking with Global Exhibitors

The expo is a platform for networking where 600 exhibitors from around the world will be coming together to display their products and services.

If you’re looking for B2C or B2B connections, this event will prove to be the best environment to increase your brand’s sales and profitability.

Benefits of Attending Trade Shows

1. Strong Connections

Attending trade shows like PRINTING United Expo can provide you with multiple benefits, especially if you’re a small business or startup.

There’s a chance to meet customers, partners, and industry peers in person.

Face-to-face interactions allow for better connections that lead to business success.

2. Qualified Leads

People who are actively interested in the products or services being showcased will show up.

This is a gold mine for generating qualified leads, as visitors are generally decision-makers or influencers within their organizations.

3. Showcasing New Products/Services

Trade shows provide a platform to introduce new products or services to the market. Exhibitors can take advantage of live demonstrations to display their offerings, allowing potential customers to experience them firsthand.

This immediate feedback can give companies valuable insights about the preferences of their customers and help refine products or services before a full market launch.

4. Connections

There is also the opportunity to connect with potential partners, suppliers, and other industry professionals.

These connections can lead to important collaborations and supply chain improvements, plus, strategic partnerships that can shoot up business growth.

Choosing the Right Trade Show Booth

What kind of trade show booth you go for is also important in attracting the right audience; you have to be careful in your selections.

Booth Size and Location

Larger booths and premium locations usually come with steeper costs, but they also give you more visibility and space for showcasing products or services.

The selection of the booth also depends on the purpose: will your marketing team be aiming for more leads or is it a product launch?

Ultimately you should choose a size where you can present your offerings strategically and the audience can experience them comfortably in the available space.

Types of Booths

You’ll come across different choices like:

Inline Booths

Corner Booths

Peninsula Booths

Island Booths

Custom Booths

For smaller companies, it might be more practical to start with the first choice but irrespective of size, the booth should be catchy and well-designed to get the message about your brand across and capture the attention of attendees.

If you get a grand booth but your graphics do not complement the whole look, you may not get the desired effect or meet your goals. Luckily there are professionals to take care of that headache.

TrueBlue Exhibits

TrueBlue Exhibits offers support in creating effective trade show booths; they provide custom exhibit rentals Las Vegas and LED video wall rentals with high-quality displays that help convey your message well.

Their portfolio represents a variety of booth sizes, styles, and price ranges to meet different needs.

Contact them at:

Phone: 702-445-8294

Email: [email protected]