In the competitive world of trade shows, getting ready ahead of time and smartly using your money is key to doing well. If you plan early and take careful steps, you can really make a difference to how your trade fair booth turns out, making sure it pops amongst its rivals. From booking services ahead of time to making the most of social media and being clever with your freebies, there’s plenty of ways to save money.
This piece gives you top handy tips to create an eye-catching trade fair booth without busting your budget. If you use these tips, you can make the most of what you have, pull in more people, and hit your targets at trade fairs.
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Reserving services from third parties (like electricity, internet, heavy lifting, handling materials, gathering leads, and transportation) ahead of time can often get you a cheaper price.
If you need to rush delivery and shipping, it will cost more. Plan early to save money and allow extra time in case things take longer to get where they need to be.
You can often get better deals if you book flights and hotels early. This also lets you reserve spots at the top restaurants for client meetings before they’re fully booked.
It takes time to sort out your thoughts, figure out what you need, and make a plan.
Being prepared lets you make the most of the money you put into your trade show booth. If you wait until the last minute, your booth might not turn out as well or as detailed because you didn’t have enough time to think it all through. Printing, approving things, ordering supplies, and more all have to be done in a hurry, which costs more and can lead to mistakes. And if you make a mistake, you won’t have much time, if any, to fix it.
These goals can help your business figure out the best way to spend money on the booth’s size, style, and promotions.
After you’ve figured out the costs of exhibiting and your booth’s budget, think about what parts of the trade show your business really needs to put money into and which parts you can do without.
So if your primary objective at an upcoming conference is to increase brand awareness, you should allocate a significant portion of your budget towards creating a visually striking booth design and appealing promotional materials that will grab the attention of attendees. You may want to invest less in giveaways and more in high-quality signage and branded merchandise. If your goal is to establish thought leadership in your industry, a well-designed presentation area and engaging speakers can help position your company as an authority in your field.
Give some serious thought to your booth’s arrangement. Do you genuinely need a large, secluded area for conferences?
Areas like these are often just used briefly for private conversations like sales calls, which don’t contribute much to your trade show booth. Even worse, they tend to consume a significant portion of your booth’s space and budget due to the necessary furnishings, conference tables, multimedia equipment, wall-mounted screens, and refreshments.
Instead of reserving areas like these for private purposes, it’s wiser to create open spaces where visitors and your team can gather and communicate. This is a more effective use of your booth’s space. If you’re sure that a private meeting area is needed, ensure you have enough meetings pre-arranged to make it financially justifiable.
Before the trade show, make sure all your social media platforms and your business website have the most recent details about your business, like where you’re located, when you’re open, and your phone number. Sort out any issues that could make it hard for users to navigate.
Well-maintained social media platforms can show customers that your business is trustworthy. Be sure to tell your current followers about your plans to exhibit at the trade show to drum up more interest in your booth.
There are various strategies to leverage social media to draw more visitors to your trade show booth. You can post updates and photos about your booth to build anticipation among your followers. Using relevant hashtags will make your posts easier to discover. A social media contest, like offering a reward to the first 50 visitors who post a picture of themselves at your booth, can incentivize people to drop by. Also, teaming up with influencers within your industry to promote your booth can extend your reach, attracting a larger audience and potentially more customers to your booth.
Even small gifts like keychains, pens, or cups can become quite expensive if you don’t watch out.
If you decide to have giveaways at the trade show, try not to make them available to everyone who visits your booth. Instead, give them to people after they’ve come to talk to you so you don’t run out too quickly.
Another idea that’s easy on the wallet is to buy fewer but more valuable items for attendees who are really interested in what you’re offering. You could give smaller items like pens to anyone who stops by for a chat, but save the more valuable gifts for people you connect with.
You could also think about having a raffle! Having a draw for a big prize can be just as good at attracting people to your booth, and it could be a lot cheaper than ordering thousands of giveaways. If your business sells products that could be good prizes, this could be a good way to generate interest in your business and its products.
A word of caution here. Certain fields, like the pharmaceutical and legal sectors, might have specific rules dictating what kind of promotional items or giveaways you can hand out at trade shows. For example, it might not be permitted to distribute free samples of prescription medicines or to provide legal counsel as a promotional tactic. It’s crucial to familiarize yourself with the guidelines and restrictions in your industry before deciding on your giveaways, so that they’re a good fit for your business.
Renting your trade show display can be more cost-effective than purchasing one, especially if you attend a limited number of trade shows per year. Purchasing a trade show booth locks you into a certain size and design that might not be a good fit for all events.
In contrast, when you rent, you have the flexibility to pick a unique booth size and setup for each event, which lets you adjust to varying situations. Plus, renting can save you money on expenses like storage, shipping, upkeep, and labor that you’d have to deal with if you owned and maintained your own booth.