Preparing for IFT FIRST 2024

The IFT FIRST Annual Event and Expo is the largest gathering of food science professionals, researchers, and industry leaders in North America, organized by the Institute of Food Technologists (IFT).

WHEN: 14 – 17 JULY 2024

WHERE: McCormick Place in Chicago, Illinois

IFT FIRST 2024 will be a great source for the latest research, groundbreaking innovations, and thought-provoking discussions.

IFT FIRST has an extensive science program with more than 100 talks and sessions led by well-known experts.

Purpose of the Event

IFT FIRST’s main goal is to bring together people from all over the world who work in food science to find ways to change the food system and solve important problems like access, safety, nutrition, and sustainability.

The event aims to make progress in the science of food and shape the future of the industry by encouraging people to work together and come up with new ideas.

Its massive expo floor spans over 330,000 square feet and more than a thousand exhibitors are expected to show up with latest products, technologies, ingredients and services. It’s a great way to get insights into upcoming trends in the food industry.

IFT FIRST gives professionals from different fields—like academia, government, and business—a single place to meet, share ideas, and work together on new solutions.

Attendees can interact with experts, thought leaders, and peers through scientific sessions, panel discussions, and networking events. This allows knowledge to flow between disciplines and leads to new partnerships.

Why Exhibit at IFT 2024

If your company or organization is in the food industry, you should definitely exhibit at IFT FIRST 2024.

You get direct access to over 17,000 professionals, which includes a mix of experts, decision-makers, and potential clients globally.

The dynamic expo floor is a perfect spot for generating qualified leads, promoting products, increasing sales, etc.

Widespread media coverage gives exhibitors a chance to make their brand more visible and show that they are leaders in their field.

The networking opportunities are also unmatched, which makes it easier to build relationships with customers, potential business partners, and influential people.

Lastly, scientific sessions and interactions with experts give participants a chance to learn about new industry trends, practices, and inventions.

Prepping Checklist for Exhibitors:

Create a complete plan for exhibiting that includes designing a booth, displaying products, and making promotional materials.

Use the marketing and advertising opportunities at the event to get more people to visit your booth and raise awareness of your brand.

Train your booth staff on effective engagement techniques, product knowledge, and lead capture processes

Participate in specialized pavilions, such as the Startup Pavilion or the Taste of Science Stage, to showcase your offerings engagingly

Explore sponsorship opportunities to improve your brand’s presence and visibility at the event

Why You Should Rent Custom Booths

There is no need to make long-term investments in different events.

It will be much cheaper than buying, especially if you only need them for a few events.

You do not have to worry about storing and taking care of a bought exhibit between shows.

You can make your whole trade show experience easier with turnkey services from companies like TrueBlue Exhibits.

Pick TrueBlue Exhibits For IFT FIRST 2024

We offer turnkey services that cover exhibit fabrication, transportation, installation and dismantle.

The booth’s finish, materials, and displays can all be changed to fit the needs of your business and brand. Thanks to this level of customization, your booth visitors will have an unforgettable experience.

We take the time to learn about each client’s specific branding requirements and then offer a large range of trade show booth rentals to meet those demands.

Call us at 702-445-8294 or email us at [email protected] to get started on your prep for IFT FIRST 2024.