Booth traffic in most trade shows is “passive.” People passing the booth recognize the company name and look to see “what’s new.” Others recognize the equipment on display and decide they want to learn more. Exhibitors who rely on passive traffic alone, however, miss out on a huge number of qualified prospects who […]
Have you optimized Your Booth`s Walk-by experience? When trade show attendees walk by your booth or display, it only takes them an instant to decide if your booth is interesting. This instant impression, sometimes called a thin slice, can make or break the success of your exhibition. In order to have a good […]
If someone tells you that your business doesn’t need traditional marketing strategies, as it’s the era of online marketing, run in the other direction. Trade shows still hold a lot of importance, especially when it comes to creating brand awareness and building relationships. According to Forbes, the magic of marketing is in the […]
1. Create Opportunities That Sell Themselves Jackie says: “Make sure you upload good images and provide a solid description – You don’t need to send out 27 emails to sell an opportunity because it’s all there at the point of sale. If it’s valuable, it practically sells itself.” Jackie makes it easy for her […]
Social Media Success involves more than having tons of followers and likes. Significant reach and impressions can be vital ingredients to your social media soup. However, the ultimate test of your efforts comes down to driving brand loyalty, lead generation, and, ultimately, customers. Here are the most vital stats for measuring the efficacy of your […]
As an event manager, your job is to ensure that the conferences and trade shows you run are as memorable as possible for attendees. What better way to achieve that than by leveraging some of the most advanced, cutting-edge event technologies on the market? Here are just a few to start. An executive […]
Wondering how to improve your trade show planning? Use these three tips to throw an event that drives interaction between exhibitors and attendees. On the surface, trade show planning looks easier to do than organizing other types of events. Take SpinGo’s “20 Powerful Stats on the Value of Trade Shows and Expos.” The […]
Every year, numerous trade shows take place around the world, allowing businesses to get in front of and try to appeal to an audience. When someone attends an event like this, though, what is going to make them stop at a certain booth of a trade show? What kind of display will catch […]
Running a live event requires the ability to manage many moving parts. You’re trying to control logistics, design booths, entertain your audience, and ultimately get people to associate their positive experiences with your company. The goal is for them to feel like they have “gotten to know” your brand and have built a […]
What would happen if we reset the events industry to zero? There are no shows booked years in advance and no opportunities to meet customers and prospects face-to-face. This is the unimaginable experiment we all found ourselves in 2020. While on the treadmill of a typical event cycle, it can be hard to […]
