Savvy exhibitors follow some extensive trade show marketing tips for a trade show way before it begins. This way, they can maximize their chances of success during the real show. They know exactly what to expect at the show and how to deal with any surprises. Do you have a strategy for attracting […]
Trade shows are among the best and most successful face-to-face marketing strategies. Nothing replaces face-to-face marketing. That is why trade events and shows still remain to be one of the best forms of marketing. Although it can be an expensive marketing method, the returns can be incredible. As a marketer, you feel a […]
Have you ever asked yourself why expo display labor in Las Vegas is so high? Really – why does labor cost $110 – 120 an hour on the show floor? In today’s market, you may guess that these carpenters, teamsters, and other “blue collar” workers have a total income of around 50 to […]
It is important to analyze the floor plan of a building and include tips on how to avoid the most common mistakes made when doing a Booth setup in Las Vegas. At TrueBlue Exhibits, we have seen many exhibitors pick a booth space only to get to the show and be totally surprised […]
While discussing trade show material handling, there are different names for shipping documents: Bill of Lading, Material Handling form, and Airbills. These terms are used interchangeably but they bear different meanings. A Material Handling form is an authorization for the show contractor to perform the drayage service. A Bill of Lading is a contract document […]
Let’s focus on trade show floor follow-up. At TrueBlue Exhibits, we have attended hundreds of Las Vegas trade show floors and have badges as an exhibitor and an attendee. We’ve visited many exhibits and received the proverbial token email after the show. But afterward were never contacted again. Moreover, we’ve also received […]
It is a fact that at least 80 percent of leads are not followed up on after a trade show display. One of the biggest reasons is that lead collection information is generally left to a badge reader or a business card, and little information is captured after that. Over the course of a three-day […]
There is no denying the biggest challenge brands face when exhibiting on a tradeshow floor is standing out in a room full of distractions. Exhibitors are tasked with quickly telling their story in a unique, immersive way; worthy of drawing in and keeping the attention of the right audience. Innovations in technology have […]
Many people look at sales and marketing as basically the same thing. However, there is a big difference especially when it comes to the difference between trade show marketing and sales, but they do need each other to work effectively. Today, let’s take a closer look at how marketing is truly different from sales. […]
Ok, the Las Vegas Trade show is over, you have packed up your outbound shipment, palletized everything, and turned in your Bill of Lading. You walk off the show floor and head home. However, the next week you find out that your freight was forced off the show floor and you need to […]
