Trade shows have continued to stay relevant, even though online advertising accounts have more than 50% of digital marketing. This is because both consumers and business owners benefit from face-to-face interactions. Therefore, keep reading to see how portable trade show displays help customers to solve their problems. While it is essential for a customer to attend a trade show, you should do your research to make sure you visit the right ones and to get the most out of them as not all of them are free to attend.
Setting up a booth with portable trade show displays requires effort and early preparation. Most, if not all, exhibitors work towards impressing visitors and getting new clients for their businesses.
That is why most organizations will launch new products and services at a trade show to attract customers to their tents. As a customer, you get the chance to interact with different vendors and discover what you need for your business. As it can get tiresome to shop for things online, and trade shows are a one-stop shop, so they make it easier to shop for new products.
Additionally, since trade shows are an excellent opportunity for businesses to show off, you get to observe your competition. Moreover, a trade show helps you keep up with the latest trends. By seeing what is trending, you get new ideas on how to improve your business.
Attending an expo also helps to stimulate your creativity and overcome those “mental blocks”, especially if you just started your own business and are struggling with brand awareness.
Also, by attending a trade show, you observe how the top dogs are marketing their brands, the resources used, and how their team is engaging with customers.
Networking is perhaps one of the main reasons why people attend a trade show. Even though it’s possible to build relationships online, meeting face-to-face helps to break barriers. Trade shows allow people to network more casually, especially since most events take place over a couple of days. One interaction could lead to other new contacts that are present at the expo.
Also, aside from building your network, attending a trade show is a great way to look for employment. Expos present an excellent opportunity to speak with HR representatives about job vacancies.
Studies show that 66% of trade show attendees go there to learn. Most trade shows offer demos as well as talks from industry gurus. Even before you attend the show, you could check out the websites for each exhibit to see if they are conducting any seminars.
For some people, attending such talks could fulfill a requirement for your particular profession. For instance, HVAC technicians improve their professional development in hours if they attend a full-day AHR exhibition workshop.
Additionally, some of the freebies for attendees include handbooks and access to PowerPoint presentations that could give you excellent tips for growing your business.
You have more to gain than lose by attending a trade show. It’s even easier for people whose organizations cover travel costs. If this is not the case, you should do your research and start saving early. Because you never know, trade shows could be the only thing that could help you solve your trade show marketing problem and protect your business from losses.