SHOT Show 2026 is scheduled from Tuesday, January 20, through Friday, January 23, 2026, in Las Vegas, Nevada. It will take place at the Venetian Expo and the Caesars Forum, two large connected venues near the Las Vegas Strip. This event is one of the most significant trade shows in North America for the shooting, hunting, outdoor, tactical, and related industries.
For companies that serve retailers, distributors, law enforcement, security, outdoor brands, or allied markets, SHOT Show is a central meeting point where new products, trends, and business opportunities meet. Exhibitors can maximize their time on the busy floor by preparing early and thoughtfully for this show. TrueBlue Exhibits helps organizations design and build booth spaces that are fit for large events like this. Their hands-on approach covers everything from initial concept to installation and support on-site.
Table of Contents
SHOT Show stands for the Shooting, Hunting, and Outdoor Trade Show. It has been held annually since 1979 and has become the largest event of its kind in the world. The show is owned by the National Shooting Sports Foundation, or NSSF, and focuses on business-to-business interaction among manufacturers, dealers, distributors, and professionals in the field. It is not a public event where consumers can come and buy products on the show floor.
SHOT Show is built around segments that include firearms, ammunition, optics, hunting gear, outdoor equipment, tactical products, personal protection, and law enforcement gear. It also covers supply and materials for manufacturers, making it a comprehensive business event for the full spectrum of related industries. The Supplier Showcase, held during SHOT Week, brings material and component suppliers into direct contact with manufacturers.
Retail buyers, international distributors, and procurement specialists attend to see products in person and meet company representatives. The show also attracts media, trainers, educators, and manufacturers from countries outside the United States, adding to the diversity of perspectives and contacts available on the floor.
Walking the aisles can be a full-day undertaking because of the sheer number of exhibitors and aisles that stretch across both venues. A well-designed booth can give an exhibitor a clear identity in this environment, improving the chances that visitors will stop, engage, and remember a conversation.
Each day at SHOT Show offers opportunities beyond the main exhibit halls. Educational sessions, buyer meetings, and networking events give attendees a chance to learn and connect in ways that complement the trade floor. There are structured programs focused on business management, law enforcement procurement, tactical strategy, and compliance issues that are specific to certain segments of the industry.
Beyond the formal program, SHOT Show is filled with informal networking moments. Meal breaks, social events, and after-hour gatherings are ways that attendees and exhibitors deepen relationships begun on the show floor.
A booth at SHOT Show is more than a patch of carpet and a table. It is the place where first impressions form and where short conversations often decide whether a visitor stays or moves on. Careful planning helps your space feel clear and welcoming, even in a hall filled with competing displays.
Layout, lighting, and flow all play a role in how people experience your booth, sometimes more than size alone. TrueBlue Exhibits works closely with exhibitors to shape spaces that match real goals, not assumptions. Their team spends time understanding what you want from the show, whether that is private conversations, product demos, or steady foot traffic.
From there, they design booth layouts that feel practical and balanced. This may include clean signage, controlled lighting, or simple structures that guide visitors naturally into the space without pressure.
Design is only part of what makes an exhibition successful. Trade shows also consist of tight schedules, shipping deadlines, and on-site coordination, which can become stressful if they are not handled in a timely manner.
TrueBlue Exhibits provides support to exhibitors through these steps by planning long before the event. They take care of fabrication, logistics, delivery, installation, and dismantling so that show days do not seem rushed at all. When the operational details are taken care of, exhibitors may concentrate on conversations and demonstrations rather than equipment or timing issues.
Their consistent method ensures that booths remain organized from the first day until the last day of the event. When a space operates efficiently, it is obvious. Visitors usually stay longer, and conversations seem more natural. Collaborating with TrueBlue Exhibits enables exhibitors to concentrate on people rather than problems during the entire SHOT Show.
What is the SHOT Show?
SHOT Show is an annual trade event for the shooting, hunting, outdoor, tactical, and law enforcement industries. It brings companies and professionals together to do business and see new products.
Where will the 2026 show be held?
It will be at The Venetian Expo and the Caesars Forum in Las Vegas, Nevada, January 20 to 23, 2026.
Who can attend the SHOT Show?
This event is restricted to industry representatives, such as manufacturers, retailers, distributors, law enforcement, and other business professionals. It is not open as a public event.
How large is the exhibit space?
The combined exhibit space across both venues is estimated to exceed 800,000 square feet with thousands of exhibitors and tens of thousands of attendees expected.
Can TrueBlue Exhibits help with booth design?
Yes. TrueBlue Exhibits helps companies plan and build customized booth spaces that fit large trade shows like SHOT Show. Their process covers design, fabrication, and logistics so exhibitors can focus on meetings and presentations.
SHOT Show 2026 will be a focal point for businesses in the shooting sports, outdoor, and tactical industries early in the year. The scale of the event means that exhibiting without a plan can leave opportunities unrealized.
A thoughtful booth space that reflects your company’s goals and invites conversation can make time spent on the show floor more productive. TrueBlue Exhibits offers complete, end-to-end solutions for trade show exhibits, branded environments, and corporate events, including LED video wall rentals. Our mission is to bring your creative vision to life with a professionally built, visually striking booth that showcases your brand at its best.
With clear objectives, proper planning, and quality booth design, your team can approach SHOT Show with confidence and focus on building meaningful connections and discovering new opportunities.
We Do It Right, The First Time and Every Time
3D Booth Rendering
Always Go
Win-Win Happy
Everything 
Committed 
Customer
Clockwork 
