September 23–25, 2025 | Las Vegas Convention Center, Las Vegas, NV
In a world where packaging is no longer just a box or a bag, innovation is the name of the game. The packaging and processing industry is undergoing a seismic shift, fueled by growing e-commerce demands, sustainability mandates, and the rise of intelligent automation. As the landscape changes, one event remains the industry’s touchstone for insight, innovation, and impact: Pack Expo 2025 Las Vegas.
Slated for September 23 to 25, 2025, at the sprawling Las Vegas Convention Center, Pack Expo will attract over 50,000 attendees and 2,200+ exhibitors, uniting professionals across food and beverage, pharma, consumer packaged goods, cosmetics, logistics, and more. The event offers a platform to explore the full spectrum of packaging solutions, including machinery, robotics, automation systems, sustainable materials, labeling innovations, and smart packaging technologies.
For exhibitors, Pack Expo Las Vegas isn’t just a showcase—it’s a high-stakes opportunity to connect with decision-makers, engineers, operations managers, and C-suite executives actively looking to upgrade their systems or source new solutions. And to succeed, your presence on the show floor must be as strategic as it is stunning. That’s where TrueBlue Exhibits delivers a competitive edge.
The Power of Pack Expo: Why It Matters in 2025
The 2025 edition of Pack Expo arrives at a pivotal time. Companies are reinventing how products are packaged, shipped, tracked, and displayed. Consumer preferences are leaning toward eco-friendly, minimalist, and smart packaging. Supply chains are being recalibrated for resilience. To remain relevant and competitive, brands must embrace not only better packaging but also smarter packaging.
Pack Expo 2025 offers:
. A dynamic exhibit floor featuring live demos of cutting-edge equipment and software
. Innovation stages and tech zones highlighting the future of packaging design and process optimization
. Networking pavilions and curated tours to facilitate meaningful conversations with prospects
. Educational sessions covering compliance, sustainability, automation, and digital transformation
By exhibiting, you position your business not just as a vendor, but as a thought leader and essential collaborator.
Pack Expo also provides unmatched visibility. Media coverage, livestreams, and social media engagement amplify your brand’s reach far beyond the convention center. Exhibitors gain access to pre-registered attendees, allowing for pre-event outreach and appointment setting, ensuring that each interaction at the show is intentional and valuable.
Who Attends Pack Expo—And Why That Matters
Every year, Pack Expo draws a diverse, high-intent audience representing multiple industries and global markets. Attendees include:
. Manufacturing and operations executives seeking to streamline production and cut costs
. Packaging engineers and design teams interested in breakthrough solutions
. Procurement and purchasing officers tasked with sourcing machinery, materials, and partners
. Sustainability officers and compliance teams looking for regulatory-friendly solutions
. Startups and R&D divisions focused on bringing new products to market
These are the professionals who influence and finalize purchasing decisions. As an exhibitor, your booth becomes a direct line to budget-holders and project leaders actively looking for what you offer.
Additionally, many attendees come with specific projects and challenges they’re trying to solve. They attend Pack Expo not just to browse but to find partners. If your brand can demonstrate how your solutions solve real pain points—faster delivery times, greener materials, AI-enabled packaging lines—you position yourself as the answer they’ve been looking for.
The Challenge: Standing Out in a Sea of Innovation
With more than 2,200 exhibitors and millions of square feet of trade show real estate, the competition for attention at Pack Expo is intense. A generic booth won’t cut it. Exhibitors must capture interest instantly, engage meaningfully, and leave a memorable impression that continues beyond the event.
To stand out, your booth must:
. Reflect your brand’s innovation and professionalism
. Enable real-time product demos or simulations
. Offer interactive, tech-forward experiences
. Facilitate quick but quality conversations
. Deliver value and a reason to follow up
This kind of presence doesn’t happen by accident—it happens with expert design and execution.
TrueBlue Exhibits: A Partner in Presentation and Performance
TrueBlue Exhibits is no stranger to the magnitude and complexity of Pack Expo. As a full-service exhibit partner based in Las Vegas, TrueBlue offers a combination of local expertise and nationwide experience in designing exhibits that convert attention into leads and leads into deals.
What TrueBlue brings to your Pack Expo experience:
. Custom booth design that aligns with your business goals and brand identity
. 3D modeling and rendering to visualize your space and make confident design decisions
. Interactive technology integration, from touchscreen displays to motion graphics, VR, and RFID scanning
. End-to-end logistics, including shipping, labor, on-site installation, and dismantling
. Regulatory compliance and local coordination at the Las Vegas Convention Center
With TrueBlue, you gain a partner that handles the complexity so you can focus on engagement, education, and lead generation.
One Strategic Use of Bullet Points: Top Booth Features to Consider
To elevate your presence, consider integrating these high-impact booth features:
. Live demonstration zones for hands-on interaction with your products
. LED video walls to showcase product stories, processes, or testimonials
. Sustainability messaging panels emphasizing your eco-friendly credentials
. Quiet meeting areas for deeper B2B conversations
. Lead capture kiosks that sync with your CRM and sales platforms
When executed thoughtfully, these elements turn a standard booth into an immersive brand experience.
Going Beyond the Booth: TrueBlue’s Full-Cycle Support
Exhibiting successfully at Pack Expo requires more than stunning visuals. It requires strategic preparation, real-time activation, and post-show momentum. TrueBlue supports you every step of the way:
. Pre-show strategy: Consultation on traffic flow, messaging, engagement tactics
. Marketing support: Recommendations for social media teasers, digital signage, and branded handouts
. Staff coordination: Helping your team understand booth layout and lead roles
. On-site management: Ensuring everything runs smoothly on the show floor
. Post-show follow-up tools: Guidance on lead nurturing and ROI tracking
Why 2025 Is a Critical Year for Packaging Suppliers
Several converging trends make Pack Expo 2025 a uniquely strategic moment for industry suppliers:
. Sustainability mandates: Governments and consumers alike are pushing for reduced packaging waste and increased recyclability.
. Digital transformation: Smart packaging, digital twins, and AI-driven inspection systems are becoming must-haves.
. Workforce automation: Labor shortages are accelerating the demand for robotics and touchless technologies.
. Global supply chain evolution: More companies are near-shoring or diversifying their vendor base, seeking faster and more agile packaging solutions.
Additionally, 2025 is shaping up to be a recovery year for many sectors following a turbulent global economy. Brands that use Pack Expo to announce launches, rebrands, or new partnerships will command outsized attention in a year where buyers are actively re-evaluating their vendors and investments.
Final Thoughts: Build Your Impact with TrueBlue Exhibits
Pack Expo 2025 Las Vegas is more than a trade show—it’s a rare opportunity to meet the industry where it is and help lead it to where it’s going. For brands ready to grow, innovate, and inspire, it’s the definitive place to be seen.
With so much at stake, your booth must not only look good—it must work hard. That’s why top packaging and automation brands turn to TrueBlue Exhibits. With custom design, powerful engagement tools, and complete execution, TrueBlue ensures you don’t just exhibit—you excel.
Ready to create a standout presence at Pack Expo 2025? Connect with TrueBlue Exhibits today, and let’s bring your brand to life in the most important packaging event of the year.
