Dates: August 20–22, 2025
Location: Colorado Convention Center, Denver, CO
The natural and organic products industry is entering a transformative phase—driven by shifting consumer values, scientific breakthroughs, and a heightened focus on sustainability and wellness. For businesses operating in this space, few events are more pivotal than the Natural Products Expo East, now scheduled to take place from August 20–22, 2025, in Denver, Colorado.
This year’s move to the Colorado Convention Center represents more than just a change in venue—it reflects a bold step toward deeper industry impact, cross-sector collaboration, and increased accessibility for brands and buyers alike.
It demands immersive design, strategic visibility, and flawless execution. That’s where TrueBlue Exhibits comes in—empowering natural product companies to transform their booths into unforgettable brand experiences.
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As one of the most influential trade shows for the health and wellness space, Natural Products Expo East continues to set the benchmark for industry innovation. The show draws thousands of stakeholders, including CPG leaders, independent retailers, food scientists, distributors, startup founders, and health-conscious influencers.
While Expo West in California offers similar scale, the East edition is particularly valuable due to its strategic location and timing. As fall ordering cycles begin, many retail buyers finalize shelf decisions—and what they see at Expo East can directly influence what ends up in stores across North America and beyond.
Whether you’re launching a new line of adaptogenic beverages, showcasing functional foods, introducing plant-based supplements, or promoting eco-friendly packaging innovations, this show offers the visibility, feedback, and relationship-building potential that can elevate your brand to the next level.
For the first time in its history, the Natural Products Expo East will take place in Denver, Colorado, a location renowned for its outdoor culture, health-focused population, and rapidly expanding natural foods scene.
Home to dozens of natural food startups, wellness-focused consumers, and progressive grocery chains, Denver is more than just convenient—it’s highly aligned with the ethos of the Expo’s core audience. The Colorado Convention Center, with its spacious, modern layout, robust infrastructure, and central downtown location, provides an ideal environment for meaningful networking, thoughtful discovery, and dynamic exhibiting.
The 2025 show will span a wide range of categories, including:
. Natural & organic food and beverage
. Plant-based proteins and dairy alternatives
. Nutritional supplements and functional ingredients
. Natural beauty and personal care
. Sustainable household and lifestyle products
. Eco-conscious packaging and delivery systems
With dedicated pavilions for fresh ideas, international brands, startups, and regenerative agriculture, the show caters to every corner of the health and sustainability market.
. Independent and chain natural food retailers
. Distributors and wholesalers
. Health food startups
. Product formulators and R&D teams
. Marketing and brand professionals
. Nutritionists and wellness coaches
. Media, trend forecasters, and influencers
Attendees are more than browsers—they’re buyers, collaborators, and brand builders. They come prepared to discover new ideas, forge partnerships, and make real purchasing decisions.
Let’s face it: Natural Products Expo East is competitive. With hundreds of booths showcasing beautiful packaging, wellness-forward formulations, and mission-driven stories, it’s easy to blend in unless your brand takes a bold, creative, and purposeful approach.
Natural products often appeal to emotion as much as logic. Clean eating, sustainability, and wellness are deeply personal values, and successful brands reflect those values in everything they do—from packaging to product presentation.
This makes your booth more than just a display. It’s a brand environment—a chance to communicate your identity, create emotional resonance, and provide a hands-on experience that sparks curiosity, trust, and loyalty.
TrueBlue Exhibits specializes in creating exhibition experiences that do more than attract—they engage, inspire, and convert.
With deep experience in trade shows related to health, sustainability, and consumer goods, TrueBlue understands how to create displays that are both practical and immersive. Whether you’re a small-batch skincare brand or a growing natural snack company, TrueBlue works closely with your team to design a booth that reflects your mission and magnetizes the right audience.
. Custom Booth Designs aligned with your brand’s voice, aesthetics, and values
. Sustainable Materials & Eco-Friendly Builds that match the natural industry ethos
. Interactive Touchpoints such as product demos, live tastings, and digital displays
. Private Meeting Zones for serious conversations with buyers or distributors
Whether you’re looking to create a 10×10 modular space or a sprawling showcase experience, TrueBlue delivers on both creativity and logistics.
. Branded Sampling Stations: Let attendees taste, test, or try your product in an elevated, sanitary setting.
. Vertical Story Panels: Tell your brand’s sustainability story using visual storytelling and materials.
. Digital Education Screens: Show ingredient sourcing, health benefits, or product impact through engaging content.
. NFC or QR Code Integration: Let visitors download data sheets, sign up for promos, or join your community instantly.
. Nature-Inspired Design Elements: Incorporate greenery, wood finishes, and calming colors to align with natural wellness.
. Secure your booth space
. Define goals (e.g., generate leads, launch a new line, meet with key distributors)
. Schedule a strategy session with TrueBlue Exhibits
. Approve design mockups and plan logistics
. Begin promoting your attendance via email and social media
. Finalize your sampling strategy and product shipment plans
. Train staff on pitch delivery, product talking points, and lead capture
. Confirm logistics with TrueBlue and review contingency plans
. Schedule key buyer meetings in advance
. Engage actively, demo confidently, and track lead data
. Capture photos and testimonials
. Share behind-the-scenes content to extend reach online
. Follow up with hot leads within 72 hours
. Send thank-yous, product samples, or booking links
. Debrief with TrueBlue to evaluate performance and prep for next year
The health and wellness market is growing—but also maturing. Consumers are smarter, more label-conscious, and more loyal to brands that walk the talk. Retail buyers are demanding more differentiation and higher proof of performance. Innovation alone is no longer enough; brands must show consistency, scalability, and authenticity.
2025 offers a window to reset your visibility, launch something truly meaningful, and align with a new generation of conscious consumers. As the Expo shifts to Denver, early adopters who make a strong impression in this new location will enjoy lasting brand equity and increased shelf space in the months to follow.
Your presence at Natural Products Expo East 2025 should be more than functional—it should be transformational. This is your moment to tell your story, show your science, and share your vision with the most influential buyers and wellness professionals in the country.
True Blue Exhibits helps you make that presence count—through custom design, strategic execution, and on-site support that takes the pressure off your internal team.
Let 2025 be the year your brand rises above the noise. Contact TrueBlue Exhibits today, and let’s create an Expo East experience that captures hearts—and converts leads.
