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The Las Vegas Convention Center (LVCC) stands as one of the most prominent trade show venues in the world. If you’re planning to exhibit at this massive facility, you’re joining thousands of companies that showcase their innovations at what many consider the epicenter of business events. Whether you’re a first-time exhibitor or a seasoned professional looking to refine your approach, understanding the unique aspects of exhibiting at LVCC can make the difference between a good show and a great one.
The Las Vegas Convention Center operates as a sprawling 4.6 million square foot complex divided into four distinct halls. Central Hall typically features major tech brands and established industry leaders, while North Hall focuses on automotive technology and smart mobility innovations. South Hall serves as home to startups and smaller exhibitors, and the newer West Hall specializes in transportation technology and advanced innovations.
This isn’t just any convention center. The LVCC hosts some of the world’s largest trade shows, including CES, CONEXPO-CON/AGG, and NAB Show. Research from the Center for Exhibition Industry Research shows the trade show industry reached a CEIR Total Index of 95.6 in Q4 2024, positioning it just 4.4% below pre-pandemic levels and demonstrating strong recovery momentum.
With 225 meeting rooms offering seating capacities from 20 to 2,500 people, plus approximately 2.9 million square feet of exhibit space, the sheer scale of LVCC requires careful planning. We at TrueBlue Exhibits work with companies every day to navigate these logistics and create booth experiences that stand out on the crowded show floor.
Securing the right booth location should be your first priority. High-visibility spots near entrance points, main aisles, food courts, and restrooms command premium prices for good reason. These locations naturally attract more foot traffic, giving you exposure to attendees who might not have specifically sought out your booth.
When it comes to booth design at LVCC, you’re competing for attention among thousands of exhibitors. This is where strategic design becomes crucial. Consider incorporating LED video wall displays into your booth layout. Dynamic, high-resolution video content stops attendees in their tracks and communicates your message more effectively than static signage alone.
Your booth should accomplish several goals simultaneously: grab attention from a distance, communicate your brand identity clearly, create an inviting atmosphere for conversations, and provide functional space for product demonstrations or meetings. Many exhibitors find that custom booth designs tailored to their specific needs deliver better results than generic, off-the-shelf solutions.
The TrueBlue Exhibits team specializes in creating booths that balance visual impact with practical functionality. We understand the LVCC environment and design exhibits that work within the venue’s specifications while maximizing your brand’s presence.
Getting to and around LVCC requires advance planning. Located just three miles from Las Vegas Strip hotels and about the same distance from Harry Reid International Airport, the venue is accessible but can become congested during major shows. The Las Vegas Monorail provides direct service to LVCC, making it one of the easiest transportation options for attendees and exhibitors staying on the Strip.
One of LVCC’s most innovative features is the Vegas Loop, an underground transportation system using all-electric Tesla vehicles. This free service transports people across the 200-acre campus in minutes, connecting West Hall, Central Hall, North Hall, and South Hall. The system links to several Strip hotels, including Resorts World and Westgate Las Vegas Resort & Casino, with more connections planned.
For freight and material handling, understanding the shipping and receiving process is essential. The LVCC has designated loading docks and strict schedules for deliveries. Most exhibitors ship to an advance warehouse or directly to the show site, with the Teamsters Union handling all forklift operations and heavy lifting between docks and booth spaces. You’ll need to complete material handling forms in your exhibitor manual, specifying shipment weight and delivery method.
Parking at LVCC costs approximately $10-20 per day, and spaces fill quickly during large shows. Many exhibitors opt for rideshare services, shuttles, or the monorail to avoid parking challenges entirely.
Las Vegas trade shows operate under union jurisdiction, which affects what you can and cannot do yourself during setup and teardown. Understanding these rules prevents costly delays and ensures compliance with venue requirements.
According to industry guidelines, exhibitors can handle certain tasks themselves, including hand-carrying small boxes and items through the main entrance, installing ground-based structures that don’t require ladders or power tools, and hanging small clip-on lights without ladder assistance.
However, several tasks require union labor. The Teamsters Union handles all material handling and freight movement between docks and booth spaces. Electricians must handle electrical connections, though exhibitors can plug items into existing outlets. Carpenters build and install booth structures requiring tools or ladders. For exhibits with hanging signs or oversized equipment, rigging labor is necessary.
One notable rule: exhibitors or union electricians can mount TVs and speakers, but carpenter crews cannot handle audiovisual equipment. These specific jurisdictional boundaries reflect long-standing industry practices in Las Vegas.
Labor costs vary by show, venue, and booth size. Check your exhibitor manual carefully and contact show management with questions. Many exhibitors work with experienced local exhibit houses like TrueBlue Exhibits to handle coordination and ensure all labor requirements are met efficiently.
Success at LVCC requires more than just showing up with a booth. The 92% of trade show attendees who come specifically to see new products are your target audience, so make sure your booth gives them something worth stopping for.
Interactive elements dramatically increase engagement. Product demonstrations, hands-on experiences, touchscreen displays, and live presentations all keep attendees at your booth longer. The longer someone stays, the more likely you are to have a meaningful conversation that leads to business.
Factory-direct LED video wall rentals from TrueBlue Exhibits provide the visual impact needed to stand out in massive exhibit halls. Our advanced displays deliver crystal-clear, high-resolution content that attracts attention across crowded aisles. Whether showcasing product videos, customer testimonials, or dynamic graphics, LED walls create memorable experiences.
Pre-show marketing amplifies your LVCC presence. Email campaigns to your customer list, social media posts announcing your booth number, and targeted advertising to registered attendees all drive qualified traffic to your space. Many shows offer attendee lists or networking platforms where you can schedule meetings in advance.
Booth staff training often gets overlooked but makes an enormous difference. Your team should understand your show objectives, know how to qualify leads quickly, maintain approachable body language, and follow a consistent lead capture process. The most expensive booth in the world won’t deliver ROI if your staff can’t convert conversations into actionable leads.
LVCC provides numerous services that can simplify your show experience. Sodexo handles all food and beverage services, offering various outlets throughout the facility and custom catering options. FedEx Office, located in the Grand Lobby and South Hall Lobby, provides printing, shipping, and last-minute marketing material production.
Cox Business Advanced Convention Services offers exclusive telephone, internet, wireless, and data network services. Given how critical connectivity is for modern exhibits, especially those featuring digital displays or live demonstrations, ordering these services well in advance ensures you’re not scrambling during setup.
The LVCC also accommodates disabled visitors with accessible parking, wheelchair and scooter rentals through FedEx Office, automatic doors at main entrances, and TDDs (Telecommunications Device for the Deaf) at various locations. Bicycle parking racks are available throughout the campus for eco-conscious attendees.
For exhibitors needing on-site storage during multi-day shows, limited options exist. We at TrueBlue Exhibits also offer Las Vegas exhibit storage services for clients who exhibit frequently in the area, eliminating the need to ship materials back and forth for each show.
The work doesn’t end when the show closes. Research consistently shows that timely follow-up dramatically impacts conversion rates. Sixty-three percent of exhibitors agree that post-show engagement significantly impacts sales, yet only 40% follow up within a week. This gap represents an opportunity for companies that move quickly.
Before leaving Las Vegas, debrief with your team. Discuss what worked, what didn’t, which booth elements attracted the most attention, which messages resonated, and what logistical issues arose. These insights inform your planning for future shows and help you continuously improve.
Measure your success against the objectives you set before the show. Common metrics include number of qualified leads generated, cost per lead compared to other marketing channels, sales closed from show leads, and brand awareness increases measured through surveys or social media metrics.
For exhibitors planning to return to LVCC, maintaining a relationship with reliable local partners streamlines future shows. The TrueBlue Exhibits team provides turnkey solutions, handling everything from booth design and fabrication to installation, dismantling, and storage. Our Las Vegas location means we understand LVCC’s unique requirements and can respond quickly to any on-site needs.
Exhibiting at the Las Vegas Convention Center represents a significant investment in your marketing strategy. The venue’s massive scale, union labor requirements, and logistical complexity can overwhelm even experienced exhibitors. That’s where working with a knowledgeable Las Vegas rental exhibit partner makes all the difference.
We specialize in creating custom trade show booths and providing factory-direct LED video wall rentals that help brands stand out at LVCC and venues across the United States. Our turnkey services include consultation, 3D booth design, in-house fabrication, graphics production, transportation, installation, dismantling, and storage.
Whether you need a 10×10, 20×20, or 30×30 booth, we build exhibits that complement your brand and marketing objectives. Our experienced team handles coordination with show contractors, union labor, and venue management, allowing you to focus on what matters most: connecting with customers and generating business.
How far in advance should I book my booth space at LVCC?
Prime booth locations at major LVCC shows book 6-12 months in advance. Popular shows like CES often have exhibitors reserving space for the following year before the current show even ends. Booking early gives you better location options and more time to plan your booth design and marketing strategy.
What size booth should I rent for my first time exhibiting at LVCC?
Most first-time exhibitors start with a 10×10 or 10×20 booth, which provides enough space to make an impact without overwhelming logistics or budget. These sizes allow you to test the market, understand foot traffic patterns, and measure ROI before committing to larger spaces in future shows.
Do I need to hire union labor for booth setup at LVCC?
Yes, Las Vegas Convention Center operates under union jurisdiction. While you can hand-carry small items and perform simple tasks, you’ll need to hire union labor for material handling, electrical connections, carpentry, and rigging. Your exhibitor manual will specify requirements, and working with experienced local exhibit companies helps ensure compliance.
How much does it typically cost to exhibit at the Las Vegas Convention Center?
Total costs vary widely based on booth size, show, and services required. A basic 10×10 booth might cost $15,000-$30,000 when factoring in space rental, booth design or rental, graphics, shipping, labor, utilities, and travel expenses. Larger booths with premium locations and advanced features can easily exceed $100,000.
What’s the best way to transport my booth materials to LVCC?
Most exhibitors ship materials to the advance warehouse or directly to the show site according to the schedule in their exhibitor manual. The Teamsters Union handles all freight movement from docks to booth spaces. Working with experienced exhibit companies like TrueBlue Exhibits simplifies this process, as we handle transportation, shipping coordination, and all logistics.
Can I set up my own booth at LVCC?
You can perform limited tasks yourself, such as arranging furniture, unpacking boxes you hand-carried in, and setting up small items. However, any work requiring tools, ladders, electrical connections, or moving freight requires union labor. Attempting to bypass these rules can result in work stoppages, fines, and damaged relationships with show management.
How do I choose between renting and purchasing a trade show booth?
Renting makes sense for companies exhibiting occasionally, testing new markets, or wanting fresh designs for each show. Purchasing is more cost-effective for frequent exhibitors who attend multiple shows per year. Rental exhibits from TrueBlue Exhibits offer the flexibility of professional, custom designs without the storage and maintenance responsibilities of ownership.
Ready to make your next Las Vegas Convention Center exhibit your most successful yet? The TrueBlue Exhibits team brings over a decade of experience creating standout booth experiences at LVCC and venues throughout the United States. From custom booth design to turnkey rental solutions with LED video walls, we handle every detail so you can focus on growing your business. Contact us today to start planning your next show and discover why exhibitors trust TrueBlue Exhibits for their most important trade show events.
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