Every May, Las Vegas fills up with ideas, deals, and more business cards than you can count. The Licensing Expo 2026, happening May 19–21 at Mandalay Bay, is one of those events that feels bigger than just a trade show. It’s where big names and fresh faces all show up hoping to spark something new.
And if you’ve been before, you probably already know, it’s not the kind of place where you can just roll in with a table and a banner. People walk past a hundred booths in a single hour. If yours doesn’t pop? They just keep moving. That’s why having the right partner on your side matters.
For a lot of brands, that partner is TrueBlue Exhibits. Based right here in Las Vegas, they’ve been helping companies pull off booths that actually stand out. It’s not about being flashy for the sake of it, it’s about creating a space people want to step into and remember after they leave.
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Licensing Expo is basically the meeting ground for deals. A toy company finds a movie brand. A clothing label links with an artist. A new product gets discovered by a retailer. The whole point is connections.
And here’s the thing: connections don’t just happen in conversations. They start when someone looks at your booth and feels curious enough to walk in. If your setup looks flat or rushed, people keep walking. If it looks welcoming and smart? They stop, they chat, and that’s where the real work begins.
This is exactly why TrueBlue Exhibits has made a name for itself. They don’t just build walls; they help build that first impression that opens the door to the conversation.
If you’re prepping for Licensing Expo, you already have a lot on your plate. Flights, product samples, meetings, scheduling. The last thing you need is worrying whether your booth will be ready.
That’s where TrueBlue’s all-in approach helps. They cover the whole thing, from sketching ideas to taking the booth down at the end of the show. Here’s how they usually roll:
. Custom Booth Design – They start by figuring out what your brand’s about, and then design around that. Sketches, 3D visuals, you get to see the idea before anything’s built.
. Fabrication & Build – Their own workshop puts it all together, using good materials and details that hold up during the long expo hours.
. Booth Rentals – Not every brand wants to buy a booth. Rentals are flexible, cost-friendly, and still look sharp once customized.
. LED Video Walls – Visuals can make or break an expo. TrueBlue provides LED displays so your brand story plays out in motion, grabbing eyes from across the aisle.
. Setup & Teardown – No need to lift a thing. Their crew handles installation, makes sure everything’s running, and then packs it all down after the show ends.
It’s basically the kind of support that lets you walk into the expo floor confident your booth’s already handled.
Las Vegas isn’t just another city on the expo map, it’s home base for TrueBlue. That means they already know the venues, the rules, the timelines, and all the last-minute quirks that can trip up an exhibitor.
Being local also means they’re right there if you need adjustments or quick fixes. And honestly, in trade shows, something always pops up; extra signage, lighting tweaks, maybe a furniture shift. Having a partner who knows the city makes it smoother and usually saves you a headache (and sometimes money).
When people think booth, they picture walls, counters, maybe a screen. But the good ones know it’s more than that. It’s a mini version of your brand world.
TrueBlue focuses on turning that little corner of the expo floor into something people actually want to step into. That could mean bold graphics and lighting, furniture that makes conversation flow easier, or screens that aren’t just playing ads but showing something people want to watch.
It’s those little touches that make your space feel less like a booth and more like an experience.
The trade show industry’s full of companies promising “stress-free builds.” But the truth is, things don’t always go smooth. The difference with TrueBlue, and what clients keep saying, is they actually show up and fix things before they become a problem. At a show like Licensing Expo, where you may only get one shot with the right buyer walking past, that reliability means a lot.
Q1: Do I have to buy a booth, or can I rent?
You can do either. TrueBlue offers custom booths for purchase and rentals that still look branded and polished.
Q2: Can they set up LED video walls for product reels?
Yes, LED walls are part of their rental options and often used to showcase brand content.
Q3: What if I’m flying in from another state?
Not an issue. Many exhibitors come from outside Vegas. TrueBlue handles everything locally so you just arrive ready to use your booth.
Q4: How far in advance should I book?
The earlier, the better. It gives more time for design and fabrication. But they’ve also pulled off tight-deadline builds when needed.
Q5: Do they handle teardown after the show?
Yes. Their crew takes care of dismantling so you can just pack up your team and head home.
Licensing Expo isn’t a small event. It’s crowded, competitive, and packed with opportunity. But standing out takes planning. TrueBlue Exhibits, with their design know-how, hands-on fabrication, and Las Vegas base, gives you the edge.
Instead of stressing about setup, you can focus on the reason you’re there; meeting people, making deals, and building your brand’s future.
So if you’re heading to Licensing Expo 2026, don’t just think about your booth as space. Think of it as your brand’s handshake. And with TrueBlue Exhibits, that handshake will be strong, memorable, and just a little bit different from the rest.
