Caesars Palace: Old-School Style Meets Business on the Strip

Caesars Palace is a full-scale business destination wrapped in Roman columns, gold trim, and marble. Located in the heart of the Strip, it has high-end accommodations and flexible meeting setups. Its iconic status is better than almost any other venue in town.

A Look Back

Caesars Palace has been around since 1966. Jay Sarno built it to bring ancient Roman flair to the desert. He wanted it to feel larger than life, and he nailed that from day one. The opening night party was extraordinary, even by Vegas standards. Back then, not even all the rooms were finished yet, but it didn’t matter. People came for the spectacle. The name changed from Desert Cabana to Caesars Palace before opening. It wasn’t meant to be mundane. The place quickly became a symbol of Vegas excess, in the best way. Ownership has changed hands more than a few times: Hilton, ITT, Harrah’s, and now Vici Properties, with Caesars Entertainment running the show. Through all the changes, the spirit has stayed the same: grand and unmistakably Vegas. The venue has had nearly a dozen renovations over the decades. Each update brought new rooms, towers, ballrooms, or tech upgrades. But the Roman aesthetic has stuck.

What You Get Now

The property has grown into a huge footprint on the Strip. Caesars has nearly 4,000 rooms across six towers: Augustus, Centurion, Roman, Palace, Octavius, and Forum. That alone gives you plenty of options for putting up your team, clients, or event attendees. The gaming floor covers 124,000 square feet. Business travelers are more focused on the 300,000 square feet of meeting and event space. Within that, you’ve got 75 meeting rooms to choose from, and the layouts are flexible. The biggest option is the Julius Ballroom. It spans over 50,000 square feet and can fit more than 5,500 people theater-style or over 4,000 for banquet-style setups. The space can be split into smaller areas as well. There’s also 50,000 square feet of exhibit space ready to go. If it’s a full convention, product launch, or corporate event, the footprint can adjust without any odd compromises. Then there’s The Colosseum. Originally built for Celine Dion’s residency, it’s now one of the go-to options for major event presentations. It holds more than 4,300 people and comes with top-tier production capabilities. For big speeches or show-stopping sessions, it works.

Why Exhibitors Choose Caesars

The draw of Caesars Palace goes past the rooms and square footage. It’s about presence. Hosting something here sends a message: your event matters. And your brand doesn’t settle for plain. The location helps, too. People know the name. The Strip makes access easy. And the upgrades haven’t stopped. Caesars Entertainment has committed another $1 billion across its properties, so you’re not stepping into something outdated. We’ve delivered plenty of projects here for various clients and for different trade shows. With our turnkey solutions, your trade show experience can be smoother from day one.

Location Perks

Caesars Palace sits right in the middle of everything. That makes it easier for attendees to come and go without much hassle. NOBU Hotel is inside the resort itself. One can walk out of their suite and into a meeting. Other hotels within walking distance are The Cromwell, Harrah’s, Best Western Plus Casino Royale, Hilton Grand Vacations Club Flamingo, and Horseshoe Las Vegas. Bellagio, The Venetian, and Vdara are also right there for more luxurious options. So, if you’re participating in a multi-day event, your team won’t have to deal with long shuttles or complicated logistics.

Transportation Options

Getting to Caesars from the airport is quick. It’s about a 6-mile trip, and taxis usually get you there in under 10 minutes. You may have to pay between $22 and $27, depending on the time of day. Buses also run regularly between Harry Reid International and the Strip. You can grab the RTC service, and it’ll get you to Caesars in about 25 to 35 minutes, which depends on the route. Town cars and private rides are available, too, if you want a quieter ride. A direct walk from the airport is technically possible, but it’s not practical for most people. The closest monorail station is Harrah’s/The LINQ. It’s about a 15 to 17-minute walk from Caesars. Several bus routes run right past the property. It’s simple to get around town during events.

Who’s Booking Space Here?

A wide mix of industries uses Caesars for their shows. It hosts multiple high-profile events every year, with different setups and crowd sizes.

CinemaCon is a regular. It brings together theater owners, film studio reps, and stars to preview what’s next in entertainment. The Colosseum is used for major screenings. The space feels more like an actual movie premiere than a business expo.

Marketing 2.0 Conference is also a returning guest. This one’s focused on modern marketing, especially in social and digital spaces. It brings in strategists, brand leaders, agencies, etc., for sessions and networking.

The Health 2.0 Conference takes over for wellness pros, fitness executives, and healthcare specialists. With breakout rooms and large-scale discussions, Caesars handles the flow without any issues.

The International Car Rental Show brings together the automotive industry, mostly rental agencies and their suppliers. It covers everything from fleet management to future mobility trends.

Commercial UAV Expo Americas centers on drone tech and how it ties into security, construction, and more. The indoor exhibit areas and nearby demo spaces help make it work.

WWIN (Womenswear in Nevada) turns Caesars into a fashion show. Buyers, designers, and reps fill the space with clothing racks, product samples, business meetings, etc.

Affiliate Summit West lands here, too. This one deals in affiliate marketing. Attendees find ad networks, influencers, digital marketers, and research firms all under the same roof.

Customer Contact Week rounds out the list with a focus on customer service and IT solutions. This event leans into CX strategies, call center tech, and team development.

Who’s Booking Space Here?

A wide mix of industries uses Caesars for their shows. It hosts multiple high-profile events every year, with different setups and crowd sizes.

CinemaCon is a regular. It brings together theater owners, film studio reps, and stars to preview what’s next in entertainment. The Colosseum is used for major screenings. The space feels more like an actual movie premiere than a business expo.

The International Car Rental Show brings together the automotive industry, mostly rental agencies and their suppliers. It covers everything from fleet management to future mobility trends.

The Health 2.0 Conference takes over for wellness pros, fitness executives, and healthcare specialists. With breakout rooms and large-scale discussions, Caesars handles the flow without any issues.

Marketing 2.0 Conference is also a returning guest. This one’s focused on modern marketing, especially in social and digital spaces. It brings in strategists, brand leaders, agencies, etc., for sessions and networking.

The Medical Spa Show and The Aesthetic Show focus on wellness and beauty professionals. These events benefit from the venue’s clean design and attention to comfort. Attendees want to feel like the brand experience matches their industry.

Commercial UAV Expo Americas centers on drone tech and how it ties into security, construction, and more. The indoor exhibit areas and nearby demo spaces help make it work.

WWIN (Womenswear in Nevada) turns Caesars into a fashion show. Buyers, designers, and reps fill the space with clothing racks, product samples, business meetings, etc.

Affiliate Summit West lands here, too. This one deals in affiliate marketing. Attendees find ad networks, influencers, digital marketers, and research firms all under the same roof.

Customer Contact Week rounds out the list with a focus on customer service and IT solutions. This event leans into CX strategies, call center tech, and team development.

Why Choose Us

Here’s how TrueBlue Exhibits can help you:

Your exhibit will match the space and setup requirements perfectly.

Your budget stays intact with all-inclusive pricing and no early payments.

Storage, shipping, and dismantle are all handled by our team so you can focus on generating leads and networking.

Our custom designs and the booth elements are a representation of your brand.

Interactive screens and LED panels improve engagement with visitors and potential customers.

If you’re participating in an event held at Caesars Palace, get in touch with TrueBlue Exhibits for effective custom rental booth designs and years of expertise. We’ll make sure your booth is as you desire and set up on time while your marketing team focuses on building leads and networking.