The American Society of Clinical Oncology (ASCO) hosts its Annual Meeting each year as one of the leading gatherings in the field of oncology. In 2026, the meeting is scheduled for May 29 through June 2 at McCormick Place in Chicago. Thousands of oncology professionals, researchers, and healthcare providers are expected to attend, making it an important event for sharing research, discussing treatment advances, and strengthening collaboration across the field of cancer care.
For companies, institutions, and organizations working within oncology and healthcare, the ASCO Annual Meeting is also a venue to showcase products, services, and solutions that support patient care and scientific progress. Exhibitors at McCormick Place use this opportunity to meet physicians,researchers, and decision-makers from around the world.
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The Annual Meeting has a clear purpose: to advance clinical oncology by providing a space where the latest research can be presented and discussed. The program typically includes plenary sessions, abstract presentations, poster discussions, and educational forums. These formats allow participants to learn about new clinical trials, innovative therapies, and strategies to improve patient outcomes.
In addition to research updates, the meeting addresses practical issues faced by oncologists in daily practice. Topics often include cancer prevention, health equity, supportive care, and the integration of new technology into treatment planning. By combining high-level science with applied learning, ASCO creates a program that supports both academic progress and practical application.
McCormick Place is the largest convention center in North America and serves as a fitting host for an event of ASCO’s size. With its modern halls, advanced technology infrastructure, and extensive meeting space, the venue accommodates large general sessions, parallel tracks, poster halls, and an expansive exhibit floor.
Chicago’s central location and accessibility add to the practicality of the event. The city’s international airport connections, hotel capacity, and public transit options allow thousands of professionals to gather in one location with relative ease.
The ASCO Annual Meeting provides an exhibit floor where companies and organizations present their products and services to oncology professionals. Exhibitors include pharmaceutical firms, biotechnology companies, diagnostic technology providers, healthcare service organizations, and professional associations.
Exhibit booths are designed to provide information, host demonstrations, and support conversations with attendees. For many organizations, exhibiting at ASCO is a chance to highlight new therapies, clinical research services, laboratory tools, patient care technologies, and educational resources.
A well-prepared exhibit booth allows companies to engage directly with oncology professionals who influence clinical practice, research decisions, and institutional strategies.
ASCO builds its program around the presentation of original research abstracts. These abstracts cover a wide range of cancers, treatment approaches, and supportive care areas. Plenary sessions typically feature studies with broad impact across the field, while oral abstract sessions and poster discussions provide detailed insight into specific tumor types and treatment approaches.
Educational sessions complement the research presentations by providing context and guidance. They help clinicians understand how to integrate new evidence into practice and offer training on emerging areas such as precision medicine, immuno-oncology, and digital health applications.
Workshops and forums also allow for interaction between researchers, practitioners, and policy experts, creating a well-rounded program that extends beyond data presentation.
One of the most valuable aspects of the ASCO Annual Meeting is the opportunity for networking. Oncology is a highly collaborative field, requiring coordination across specialties, institutions, and regions. The meeting allows participants to connect with colleagues, form research partnerships, and learn from peers who are addressing similar challenges.
For exhibitors, networking means engaging directly with decision-makers, researchers, and clinicians. These conversations can lead to future collaborations, product evaluations, and the adoption of new services or tools. The event environment fosters dialogue that often continues well beyond the week in Chicago.
Exhibiting at a meeting of this scale requires careful preparation. Booth design, clear branding, and well-organized displays are essential to stand out on a busy exhibit floor. Demonstrations, educational materials, and knowledgeable staff ensure that attendees leave with a clear understanding of what the organization offers.
TrueBlue Exhibits provides support for companies exhibiting at ASCO 2026 in Chicago. Our services include:
. Custom booth design tailored to brand identity and goals.
. We offer rental solutions for organizations seeking flexible, cost-effective displays.
. We use graphics and signage to effectively communicate key messages.
. Product display and demonstration areas arranged for clarity and accessibility.
. We offer professional installation and dismantling services at McCormick Place.
. We provide on-site support during the event to address any needs that arise.
With thoughtful preparation and professional support, exhibitors can focus on meaningful interactions with oncology professionals while ensuring their booth operates smoothly.
For attendees, the ASCO Annual Meeting offers concentrated access to the newest knowledge in cancer treatment and research. For exhibitors, it provides an unmatched opportunity to connect with a focused, highly engaged audience of oncology leaders.
The combination of scientific exchange, professional development, and industry engagement makes ASCO one of the most influential events in global healthcare.
The ASCO Annual Meeting 2026 will take place from May 29 to June 2 at McCormick Place in Chicago. It brings together thousands of oncology professionals to share research, learn from one another, and advance the field of cancer care.
For companies and organizations, exhibiting at ASCO is an opportunity to present products and services to a specialized audience, support the oncology community, and build long-term relationships. With careful preparation and expert exhibit support, participation in ASCO 2026 can help organizations make a meaningful contribution to the event and to the field at large.
What is the ASCO Annual Meeting?
It is an annual gathering organized by the American Society of Clinical Oncology, focused on presenting research, sharing knowledge, and advancing cancer treatment.
Where will the 2026 meeting be held?
The meeting will take place at McCormick Place in Chicago, Illinois.
What are the dates for ASCO 2026?
The event is scheduled from May 29 through June 2, 2026.
Who attends the meeting?
Attendees include oncologists, researchers, healthcare professionals, patient advocates, and representatives from industry and professional organizations.
Why should companies exhibit at ASCO?
Exhibiting allows organizations to connect directly with oncology professionals, share new products and services, and support progress in cancer care.
