May 29 – June 2, 2026
McCormick Place, Chicago
Each spring, the oncology community gathers in Chicago for the Annual Meeting of the American Society of Clinical Oncology. For five days, McCormick Place becomes a center of clinical debate, peer review, regulatory discussion, and forward planning.
The exhibit hall operates within that larger rhythm. It is not a spectacle-driven floor. It is an extension of science.
Conversations are direct. Questions are specific. Time is limited. For exhibitors, preparation must reflect that reality.
Table of Contents
ASCO is built around research. Many attendees arrive with published abstracts in hand. They know what they want to discuss before entering a booth.
That dynamic changes how trade show exhibits should be approached. Booths are not meant to interrupt. They are meant to support ongoing professional dialogue.
In this setting, design serves a practical function:
When trade show exhibits are planned with clinical workflow in mind, engagement becomes more productive.
Visual tools must justify their presence at ASCO. Large displays that simply loop brand messaging often feel misplaced. However, when used to clarify complex information, technology becomes valuable.
Many exhibitors choose LED Video wall rentals to present:
When properly scaled and positioned, LED Video wall rentals can reduce the time required to explain complex material. The key is restraint. Movement and brightness should not compete with neighboring discussions.
Used carefully, they become part of the educational process rather than an attention device.
At ASCO, privacy is important. In clinical discussions, there may be private information or future research plans.
The typical layout of successful exhibits includes:
This design focuses not on traffic flow but on the quality of discussions. Trade show exhibits that emphasize controlled interaction tend to build better long-term relationships.
Not all organizations that come to ASCO need a dedicated custom structure. Many pharmaceutical startups, biotech companies, and multinational corporations with different conference schedules choose Rental Exhibits.
Rental exhibits offer:
In a setting as massive as McCormick Place, logistical ease is a significant advantage. Rental Exhibits enable organizations to be flexible while still maintaining a level of professionalism that matches the ASCO atmosphere.
By incorporating LED Video wall rentals, rental environments can offer excellent visual clarity without needing complex structures.
ASCO does not reward noise. It rewards relevance. Unlike consumer-focused expos, attendees do not wander casually. Most visits are intentional. Many are pre-arranged. Conversations frequently reference published data.
That means trade show exhibits must be prepared for informed questions. Booth teams should be ready to speak in detail about trial design, patient outcomes, safety profiles, and regulatory milestones.
Physical space should reflect that seriousness. Overly theatrical builds often feel disconnected from the event’s purpose. Professionalism carries more weight than novelty.
McCormick Place offers scale, but scale alone does not guarantee visibility. Placement, layout efficiency, and staffing strategy matter more.
Exhibitors should consider:
Trade show exhibits that function smoothly operationally allow teams to focus on substance rather than logistics.
Traditional event metrics do not always apply to ASCO. High foot traffic alone does not define success. Meaningful engagement is a more reliable indicator.
Organizations often evaluate performance based on:
Rental Exhibits can support these objectives effectively when designed with intentional meeting spaces and integrated presentation tools. The physical environment should make it easy to transition from an initial greeting to a structured discussion.
Similarly, LED Video wall rentals can help standardize how information is delivered across multiple conversations. When clinical visuals remain consistent, messaging becomes clearer and more efficient.
At ASCO, outcomes tend to unfold over months rather than days. Trade show exhibits serve as a starting point for relationships that continue well beyond the close of the exhibit hall.
Is ASCO appropriate for smaller biotech companies?
Yes. Many emerging firms use the event to introduce pipeline updates or build research partnerships.
Are Rental Exhibits suitable for a major medical conference?
They are widely used and can be configured to meet high professional standards when designed carefully.
How large should digital displays be?
LED Video wall rentals should match booth scale and content purpose. Larger is not always better in a clinical environment.
What defines success at ASCO?
Measured engagement, meaningful conversations, and follow-up meetings often matter more than raw foot traffic.
ASCO 2026 will bring cancer to Chicago. For the exhibitors, the challenge is not one of visibility but of presentation.
Trade show exhibits that are clear, organized, and private perform the best. Rental exhibits are versatile for companies that have budget concerns. LED video wall rentals, when done properly, can enhance communication without cluttering the area.
In a setting that is all about research and results, functionality is what design should serve. When it does, the trade show exhibit becomes part of the dialogue, not the background for it.
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