The AIM EXPO 2026 is coming up January 7–9 at the Anaheim Convention Center, California, and it is one of those events that anyone in powersports, motorcycles, and outdoor recreation should plan to attend. This is not just another trade show, it’s a place where manufacturers, retailers, distributors, and enthusiasts all come together to see what’s new, test products, and learn what is happening in the industry. If your company makes motorcycles, ATVs, accessories, or safety gear, AIM EXPO is a place to be seen, talked to, and remembered.
Unlike online demos or catalog listings, AIM EXPO gives you the chance to interact with the products directly. Visitors can touch, test, and ask questions in a way that really shows whether a product works or not. Exhibitors who are prepared to explain their products clearly usually get the best leads, because people attending already know their stuff.
Table of Contents
AIM EXPO draws a diverse crowd. You’ll see powersports retailers, independent shops, distributors, manufacturers, aftermarket suppliers, and a lot of tech companies that make accessories or software for bikes and ATVs. There are also journalists, influencers, and enthusiasts who want to see the newest trends and sometimes report on them.
Attendees are practical and focused. They don’t waste time looking at things that do not matter to their business. Most are asking questions like: “Will this sell?” “How long will it last?” or “Does this improve safety or performance?” The floor is designed so visitors can move from booth to booth without getting overwhelmed, but they can also take breaks in nearby cafes or lounges. Some of the best conversations happen there, because people relax and start talking freely about challenges they face in real life.
This year, there’s a lot of attention on electric motorcycles, safety gear, and advanced accessories. Companies are showing products that are designed to improve rider experience, from better helmets to GPS trackers for adventure riding. Visitors want to see innovations they can take back to their stores and sell confidently.
Another trend is performance and customization. Motorcycles, ATVs, and side-by-sides are shown with upgrades, parts, and accessories that improve speed, comfort, or utility. People attending want details, not marketing fluff. They want to understand what is different and why it is better. Exhibitors often provide demo sessions or test rides where visitors can try the product for themselves. That kind of hands-on experience is far more convincing than a brochure or video.
Sustainability is also visible. Electric models, low-emission parts, and eco-friendly materials are more common now, and visitors often ask about the practical impact, like battery life or recycling options. Even if not everyone adopts them immediately, these products are shaping the industry, and exhibitors who display them look forward-thinking.
A good booth makes a difference. TrueBlue Exhibits helps exhibitors create layouts that are approachable, highlight products clearly, and make conversation natural. Lighting, signage, and flooring matter a lot because visitors need to see everything clearly and feel welcome.
Interactive displays are especially effective. Visitors might test software for tracking performance, try helmets or gear, or explore accessory installations. Every small interaction can make a visitor remember your brand, sometimes more than a big banner or logo would.
Networking is essential at AIM EXPO. Luncheons, panels, and evening receptions provide attendees opportunities to share information on trends, issues, or possible partnerships. Many attendees feel that they learn the most useful information through informal conversations rather than structured sessions.
Informal conversations in the corridors, near the coffee, or in lounges add value, too. Throughout the day, there’s a wealth of information shared about tips, suppliers, or ways of selling products that you won’t get from workshops or presentations. At times, a simple conversation creates a solution for a problem that seems like it’s been a struggle for months. The exhibitors learn in this process too because connecting with the right person can translate quickly into an order or long-term business.
Exhibitors at AIM EXPO need booths that are clear, practical, and memorable. TrueBlue Exhibits helps make booths functional while keeping them approachable. Some tips:
. Hands-On Displays: Visitors respond well to testing products, especially motorcycles or gear.
. Meeting Spaces: Small tables or private corners allow detailed discussions.
. Clear Signage: Visitors should understand the product at a glance.
. Lighting and Flooring: Professional look, but welcoming and easy on the eyes.
Even small booths can be effective with smart design. Modular panels, local storage, and rental elements make setup easier and reduce stress. Planning ahead ensures that the team can focus on visitors rather than fixing problems on the spot.
A suggested timeline for exhibitors helps things go smoothly:
| Timeline | Task |
| 6+ Months Before | Reserve booth, start layout planning with TrueBlue. |
| 4–5 Months Before | Finalize graphics, displays, and demo plan. |
| 2–3 Months Before | Prepare products, marketing, train staff. |
| 1 Month Before | Test demos, confirm AV and setup. |
| 1 Week Before | Install booth, review lighting, signage, product placement. |
| Show Dates | Conduct demos, meet visitors, collect leads. |
| 48–72 Hours Post-Show | Follow up on contacts, schedule meetings, review notes. |
Following this helps exhibitors focus on interaction rather than stress about last-minute details.
The Anaheim Convention Center is central and convenient. Hotels, restaurants, and transport are nearby, so attendees can move efficiently and still take breaks. Informal networking often happens outside the show floor. A short conversation over coffee can turn into a useful lead, or even a new business idea.
AIM EXPO 2026 is an essential experience for anyone involved in motorcycles, ATVs, powersports, or outdoor recreation. Participants will have the chance to experience new innovations, have hands-on experiences with products, and learn about actionable ways to make improvements in their business. Exhibitors will have the opportunity to share their products in an impactful way while TrueBlue Displays will help to mitigate the stress of making sure the exhibits look organized, professional, and memorable.
It is about connection, insight, and action. The better prepared you are, the more effective your engagement will be. It is advisable to start the planning process as soon as possible, consider a focused message, and ensure it is memorable. AIM EXPO 2026 will present opportunities for advances in the upcoming business year.
