Aside from your exhibit design, the location of your trade show booth is one of the most important factors to consider when planning to exhibit. Each space within a venue will have its advantages and disadvantages; knowing how to identify these will help you secure the best space for your business. […]
Booth traffic in most trade shows is “passive.” People passing the booth recognize the company name and look to see “what’s new.” Others recognize the equipment on display and decide they want to learn more. Exhibitors who rely on passive traffic alone, however, miss out on a huge number of qualified prospects who […]
Have you optimized Your Booth`s Walk-by experience? When trade show attendees walk by your booth or display, it only takes them an instant to decide if your booth is interesting. This instant impression, sometimes called a thin slice, can make or break the success of your exhibition. In order to have a good […]
If someone tells you that your business doesn’t need traditional marketing strategies, as it’s the era of online marketing, run in the other direction. Trade shows still hold a lot of importance, especially when it comes to creating brand awareness and building relationships. According to Forbes, the magic of marketing is in the […]
Social Media Success involves more than having tons of followers and likes. Significant reach and impressions can be vital ingredients to your social media soup. However, the ultimate test of your efforts comes down to driving brand loyalty, lead generation, and, ultimately, customers. Here are the most vital stats for measuring the efficacy of your […]
Wondering how to improve your trade show planning? Use these three tips to throw an event that drives interaction between exhibitors and attendees. On the surface, trade show planning looks easier to do than organizing other types of events. Take SpinGo’s “20 Powerful Stats on the Value of Trade Shows and Expos.” The […]
Every year, numerous trade shows take place around the world, allowing businesses to get in front of and try to appeal to an audience. When someone attends an event like this, though, what is going to make them stop at a certain booth of a trade show? What kind of display will catch […]
Running a live event requires the ability to manage many moving parts. You’re trying to control logistics, design booths, entertain your audience, and ultimately get people to associate their positive experiences with your company. The goal is for them to feel like they have “gotten to know” your brand and have built a […]
SEO (search engine optimization) is a facet of digital marketing while exhibiting at a trade show is a method of offline marketing. SEO can be invaluable to the promotion of your upcoming event and offer a way to improve your website’s ranking due to the benefit of link building via social media. Here’s […]
Exhibiting at trade shows – how hard can it be? You just show up and talk to people, right? Actually, exhibiting is surprisingly harder than it looks. Especially for first-time trade show exhibitors. That said, trade shows still remain very popular because they can produce great results when done right. If you’re […]
