According to the Center for Exhibition Industry Research, more than $24 billion is spent annually by U.S. exhibitors on trade show displays, yet 70 percent оf these еxhіbіtоrѕ set no ѕресіfіс оbjесtіvеѕ or goals fоr their exhibits. However, in 2022, event marketing teams should find ways to become goal-driven, and metrics are the […]
In 2019, the U.S. tradeshow industry was a $5.5 billion industry that showcased an incredible amount of B2B growth, product unveiling, and innovation across several different market segments. And before the global lockdowns, booth designs were becoming more elaborate, and technology became more central to these booths’ design themes. As many companies worked […]
Every day our inboxes are filled with trade show marketing emails — event promotions, webinar invites, newsletters, coupons, daily deals, password resets, and more. It’s a lot to sift through, let alone open. Now put yourself in a trade show attendee’s shoes. They’re bombarded with emails to both their personal addresses and work […]
Here is the list of useful terms related to LED Video Wall. 16-bit-technology It’s a technology that allows to elaborate videos without reducing the quality in a perceptible way. After this elaboration (called Gamma Correction) it is possible to visualize 65.000 color’s levels for each of the three primary colors. So, this means that you […]
Here is the A-Z List Glossary Terms of Trade Show Terms from S to Z. S. Sandbags Weights put around base to help anchor and hold materials. Sandwich Board Two boards held together with hinges that form a tent-like structure for signs. Also known as Tent Boards. Schematic Model A diagram […]
Here is A-Z List Glossary Terms of Trade Show Terms A. A/V (Audio Visual) Using both sight and sound, typically in the form of video or recorded music. Also includes screens, lights, staging, design and more. A/V Contractor Supplier of audio visual equipment, projectors, screens, microphones, etc. Access Panel Removable panel or sections […]
Shopping around for a new display can be confusing. It may seem as though there are tons of different kinds of video wall displays, let alone brands. How are you supposed to choose between Direct View LED, LED Wall, LED Screen, or a standard Screen? Well the truth is, these are all different names for […]
Trade shows Trаde shоws аre tyрiсаlly held in а соnventiоn hаll оr а lаrge bаllrооm, аnd they аttrасt аttendees frоm аll аsрeсts оf the industry. Fоr exаmрle, а trаde shоw fоr the арраrel industry will hаve соmраnies thаt sell fаbriс, sоme thаt sell mасhinery, аnd still оthers whо sell сlоthes direсtly tо сustоmers. […]
Here are 5 tips to rock your trade show 1. Select Your Booth Theme. Choose something highly memorable that relates to your product & services, company image or sales pitch. 2. Use Special Effects and an LED Video Wall. Go all out! Play a relevant sound track, use lighting […]
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