Wood trade show displays are inherently beautiful. They are natural, strong, and durable, and come in different finishes and varieties. Hence, you can choose from sanded, stained, or clear-coated options. Moreover, you can also go for veneer or laminate, which has the same natural feel as wood but costs less. Overall, wood displays […]
Trade show marketing allows you to meet dozens of potential clients in a single day. It is the most effective way to increase awareness for your business and acquire new leads. However, despite their effectiveness in boosting brand growth, trade exhibitions can be costly. Below are some tricks to help you profit from […]
Trade shows have continued to stay relevant, even though online advertising accounts have more than 50% of digital marketing. This is because both consumers and business owners benefit from face-to-face interactions. Therefore, keep reading to see how portable trade show displays help customers to solve their problems. While it is essential for a […]
If you can afford the extra space, the island booth exhibits at Las Vegas offer the least restrictive show rules of all the booth space layouts. Key features include aisles on all sides, allowing access to the exhibit from all directions. Another way of saying it is that you have no neighbors, you are […]
Trade shows are among the best and most successful face-to-face marketing strategies. Nothing replaces face-to-face marketing. That is why trade events and shows still remain to be one of the best forms of marketing. Although it can be an expensive marketing method, the returns can be incredible. As a marketer, you feel a […]
Have you ever asked yourself why expo display labor in Las Vegas is so high? Really – why does labor cost $110 – 120 an hour on the show floor? In today’s market, you may guess that these carpenters, teamsters, and other “blue collar” workers have a total income of around 50 to […]
It is important to analyze the floor plan of a building and include tips on how to avoid the most common mistakes made when doing a Booth setup in Las Vegas. At TrueBlue Exhibits, we have seen many exhibitors pick a booth space only to get to the show and be totally surprised […]
While discussing trade show material handling, there are different names for shipping documents: Bill of Lading, Material Handling form, and Airbills. These terms are used interchangeably but they bear different meanings. A Material Handling form is an authorization for the show contractor to perform the drayage service. A Bill of Lading is a contract document […]
Let’s focus on trade show floor follow-up. At TrueBlue Exhibits, we have attended hundreds of Las Vegas trade show floors and have badges as an exhibitor and an attendee. We’ve visited many exhibits and received the proverbial token email after the show. But afterward were never contacted again. Moreover, we’ve also received […]
It is a fact that at least 80 percent of leads are not followed up on after a trade show display. One of the biggest reasons is that lead collection information is generally left to a badge reader or a business card, and little information is captured after that. Over the course of a three-day […]
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